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We are your team on the ground in Asia

What we offer

Retail Operation

We open, setup and manage your stores. We help you increase your daily stores performances, implement Retail Excellence Program and performing on the floor training and coaching, screening suitable retail staff.

Business Development

We will provide you with in-depth advice to help you craft and implement the best strategy to develop your distribution network in Asia.

Interim Management

You are in a critical situation where you have resourcing issues and thus you need someone immediately. We help you by providing an Interim Manager profile according to your strategic needs and company profile.

eCommerce Direct & Indirect

We run you localized eCommerce website, orders follow up and returns, online customer services. We setup your WeChat store, or open and run your brand on Asian marketplaces like Tmall, Zalora, Lazada, Q10, Shopee, etc…

Market Survey

Before planning for a successful entry into Asia, there are many aspects you need to get familiar with: product presentation, distribution channels, marketing strategies, consumer behavior, suitable trade fairs, etc. Our market research experts will give you all the insights and know-how you need.

Marketing & PR

We help you develop and implement your marketing, communication and public relation strategies while further strengthen your brand awareness and enhance consumer engagement  in Asia (i.e. creation and management of event concepts such as Trunk show or  Pop-up, media coverage and content creation.

Omnichannel

We build Omnichannel operations across countries and channels. Setting up logistics, CRM and marketing across offlline and online operations.

Social Medias & Influencers

We collaborate with local key opinion leaders or celebrities for products
placements, we localize and operate your local social media contents, we build the relevant voice for the relevant audience.

Legal & Accounting

We setup for you legal entities, bank accounts, accounting services to run your operations.

 

What we do

We act as if we are your Asia in house team.
We are not consultants, we are your management team on the ground.

STRATEGISE

After running a market assessment, we draft the your 360° strategy,
action plan, prepare the
P&L and identify potential partners.

PREPARE

We define resources needed in term of HR, budgets (e.g. Marketing, digital,...)
Omnichannel
capabilities, logistics
solutions. 

EXECUTE

We setup your branch, recruit your local team, shared or fully
dedicated to your brand,
and run the business.
We work on KPI’s and
work as your 100%
team in Asia.

REPORT

We have monthly touch
base with your
management and
weekly touch base with
your operational teams (e.g. Marketing, Business
development,
logistics, HR and store design).

 
 

Who we are

Based in Hong Kong, Brand District Asia Ltd is an independent Brand Management firm specialized in :

- Business development

- Retail operation

- E-commerce

- Marketing strategy

- Market survey

- Interim management

Working closely with our local partners, we offer bespoke solutions to fit your requirements in acting not as Consultants but as your dedicated Team in Asia.

 

Brand District Asia Ltd offers a tailored and flexible service, helping its clients to build their business, whether they are a multinational or a small company.

 

Brand District Asia Ltd provides Market survey services to brands wanting to enhance and adapt their positioning to the local consumers' expectations.

 

Our Team

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Hakim Meddour

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Hakim has more than 17 years of work experience starting from the Fashion, Luxury and Sporting goods industries in Europe and Asia where he has been living for 10 years. During these years he has been proving his expertise in brand development, marketing, retail operation and distribution for international companies such as HEAD, Boucheron, Esprit, Galeries Lafayette Group, Eram Group and SME companies.  

During these years, he has successfully developed several brands in France and in Asia through Wholesale, Retail channels and E-commerce. All of these experiences have allowed him to develop a cross-channel expertise with a focus on Omni-channel and Customer Experience while building up an extensive network across the region.

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Nancy Wong

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Nancy Wong has been in the PR industry for over a decade and works with some of the most respected designers, stylists and artists across the globe.

 

In 2005, Nancy became Head of Press for Shaun Leane.  During her tenure she worked on vast number of collaborations ranging from fashion to art including the likes of the late Alexander McQueen, Marc Jacobs, Swarovski, BBC and Metropolitan Museum of Art in New York. She  also helped the brand to win multiple accolades around the world, including the first designer outside China to be awarded with the title Harper's Bazaar China: International Jewellery Designer of the Year in Beijing.

 

After spending 10 years with Shaun Leane, Nancy relocated to Hong Kong and led the Marketing and Communications Department at Christian Louboutin for the Hong Kong, Taiwan and South East Asia regions.  She later became a Marketing & PR Consultant for European lifestyle and luxury brands to help further strengthen their brand awareness in Asia through the creation of event concepts and management, media coverage, communication strategies and writing.

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Benoit Lavaud

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Benoit started his career for LVMH as visual merchandiser, and moved to L’Oreal for over 12 years in charge of international retail design and merchandising for large scale cosmetics brands. He moved out from corporate to launch a successful social fashion network and was a pioneer in Asia for influencer commerce and mobile commerce.


From offline to online, his background and experiences allowed him to connect the dot and implement successful Omnichannel capabilities for brands and distributors across all the consumers touch points with the brand. Lived in Tokyo for 7 years and In Hong Kong for 10 years. Expertise in all Asian countries

 

Projects

Expanding AIGHT distribution network into Hong Kong and Macau in Premium POS.
 
AIGHT® is a French brand manufacturing and selling fashion watches. AIGHT®reinvents the slap strap and transforms it into a modern, designer icon.
Development of ORVANNA e-commerce platform.
 

ORVANNA Ltd is a Hong Kong based company who design, manufacture and sells on-line handcrafted and made in italy fine jewelry.  

Interim management : 
Drive, manage Boucheron Hong Kong and Macau boutiques and supervise store openings.  Help the Maison to develop their High Jewelry business and clienteling activities in APAC. Implement Kering Retail Academy tools and ensure that they are used to drive the business in all stores.
Build up and launch an e-commerce platform for Europe market.
Work on a 5 years business plan including an opening in China market. 
 

Natineo.com is a manufacturer and a distributor of nursery products from 0 to 5 years old

Setting-up of an entry strategy, scouting and selection of qualified business partners in Asia.
 

Mellow Yellow Paris (ERAM Group) is a premium fashion brand for women, selling shoes and accessories and RTW.

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Distribution management and new brand integration: 
Manage HEAD’s distribution across the region (SEA & Greater China) and direct distribution in Hong Kong
 
Supervise the integration of ZOGGS international to HEAD Group's regional office in Hong Kong (Audit and on-boarding process). ,
 

Contact Us

135 Bonham Strand Trade Centre,Unit 1904-5, 135 Bonham Strand, Sheung Wan, Hong Kong

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