We are your team on the ground in Asia
What we offer
Retail Operation
We open, set up, and manage your stores, ensuring optimal performance from day one. Our services include enhancing daily store operations, implementing a Retail Excellence Program, providing on-the-floor training and coaching, and screening qualified retail staff to meet your business needs.
Business Development
We provide in-depth expertise to help you design and implement the most effective strategy for expanding your distribution network in Asia.
Interim Management
When facing critical resourcing challenges and needing immediate support, we provide an Interim Manager tailored to your strategic requirements and company profile, ensuring seamless leadership and continuity during this crucial period.
eCommerce Direct & Indirect
We manage your localized eCommerce website, including order tracking, returns, and online customer service. We also set up and operate your WeChat store, or launch and manage your brand on leading Asian marketplaces such as Tmall, Zalora, Lazada, Q10, Shopee, and more.
Market Survey
Before planning a successful entry into Asia, it's essential to understand various key factors such as product assortments, distribution channels, social media ecosystem, competition, consumer behavior, and brand positioning. Our market research experts provide the insights and expertise you need to navigate these areas and ensure a smooth market entry.
Marketing & PR
We assist you in developing and implementing effective marketing, communication, and public relations strategies to strengthen your brand awareness and enhance consumer engagement in Asia. Our services include creating and managing event concepts such as trunk shows and pop-ups, as well as facilitating media coverage and content creation.
Omnichannel
We establish omnichannel operations across countries and channels by setting up logistics, customer relationship management (CRM), and marketing strategies that integrate both offline and online operations.
Social Medias & Influencers
We collaborate with local key opinion leaders and celebrities for product placements, localize and manage your social media content, and craft a relevant brand voice that resonates with your target audience.
Legal & Accounting
We establish legal entities, set up bank accounts, and provide accounting services to support your operational needs.
What we do
We serve as your in-house team in Asia. Unlike consultants, we don’t just advise – we manage. We operate as your boots on the ground, fully integrated into your operations to ensure seamless execution and local expertise.
STRATEGISE
After running a market assessment, we draft the your 360° strategy,
action plan, prepare the
P&L and identify potential partners.
PREPARE
We define resources needed in term of HR, budgets (e.g. Marketing, digital,...)
Omnichannel
capabilities, logistics
solutions.
EXECUTE
We setup your branch, recruit your local team, shared or fully
dedicated to your brand,
and run the business.
We work on KPI’s and
work as your 100%
team in Asia.
REPORT
We have monthly touch
base with your
management and
weekly touch base with
your operational teams (e.g. Marketing, Business
development,
logistics, HR and store design).
Who we are
Based in Hong Kong, Brand District Asia Ltd is an independent brand management firm specializing in:
- Business development
- Retail operation
- E-commerce
- Marketing strategy
- Market survey
- Interim management
We collaborate closely with local and regional partners to provide bespoke solutions tailored to your specific needs. Acting not as consultants, but as your dedicated team in Asia, we integrate seamlessly with your business to ensure successful market entry and growth.
Whether you are a multinational or a small company, Brand District Asia Ltd offers a flexible and customized service to help build and strengthen your business in the Asian market.
Our market survey services empower brands to refine their positioning, ensuring alignment with the expectations of local consumers.
Our Team
Hakim brings over 20 years of experience in the Fashion, Luxury, and Sporting Goods industries across Europe and Asia, where he has lived for more than 13 years. Throughout his career, he has proven expertise in brand development, marketing, retail operations, and distribution for renowned international companies such as JOTT (Just Over The Top), HEAD, Boucheron, Esprit, Galeries Lafayette Group, Eram Group, as well as various SME companies.
Hakim has successfully launched and developed several brands in both France and Asia through wholesale, retail, and e-commerce channels. His cross-channel expertise focuses on omni-channel strategies and enhancing the customer experience. Over the years, he has built a vast and valuable network across the region.
Jean has lived more than 10 years in Asia (Chongqing, Shanghai, Hong Kong & Singapore).
He is a seasoned executive (General Manager China then Managing Director Asia), he has worked in large CAC-40 group (Capgemini Invent & Hermes - ShangXia), family corporation (Dormeuil) & brands owned by Private Equity funds (L.flli Cerruti 1881) in Hong Kong until March 2022.
He has a deep understanding of the Western & Asian omnichannel stakes, from retail, wholesale & ecommerce. He built the B2B E-Commerce for Dormeuil in China.
He has a strong leadership & strategic background, by managing multi-culture teams in Asia & building business plans to target new market segment in Asia.
Nancy Wong has been in the PR industry for over a decade and works with some of the most respected designers, stylists and artists across the globe.
In 2005, Nancy became Head of Press for Shaun Leane. During her tenure she worked on vast number of collaborations ranging from fashion to art including the likes of the late Alexander McQueen, Marc Jacobs, Swarovski, BBC and Metropolitan Museum of Art in New York. She also helped the brand to win multiple accolades around the world, including the first designer outside China to be awarded with the title Harper's Bazaar China: International Jewellery Designer of the Year in Beijing.
After spending 10 years with Shaun Leane, Nancy relocated to Hong Kong and led the Marketing and Communications Department at Christian Louboutin for the Hong Kong, Taiwan and South East Asia regions. She later became a Marketing & PR Consultant for European lifestyle and luxury brands to help further strengthen their brand awareness in Asia through the creation of event concepts and management, media coverage, communication strategies and writing.
Projects
Expanding AIGHT distribution network into Hong Kong and Macau in Premium POS.
AIGHT® is a French brand manufacturing and selling fashion watches. AIGHT®reinvents the slap strap and transforms it into a modern, designer icon.
Development of ORVANNA e-commerce platform.
ORVANNA Ltd is a Hong Kong based company who design, manufacture and sells on-line handcrafted and made in italy fine jewelry.
E-commerce development and digital strategy
Interim management :
Drive, manage Boucheron Hong Kong and Macau boutiques and supervise store openings. Help the Maison to develop their High Jewelry business and clienteling activities in APAC. Implement Kering Retail Academy tools and ensure that they are used to drive the business in all stores.
Go-to-market strategy and APAC expansion :
Draft the GTM strategy and a 5 years business plan for China.
Review and negotiate commercial terms with the existing Distributor and align store roll-out plan according to the development plan.
Open South-Korea market and scout new partner for Taiwan.
Master franchise project in Thailand, Malaysia, Singapore & Indonesia
Build up and launch an e-commerce platform for Europe market.
Work on a 5 years business plan including an opening in China market.
Natineo.com is a manufacturer and a distributor of nursery products from 0 to 5 years old
Setting-up of an entry strategy, scouting and selection of qualified business partners in Asia.
Mellow Yellow Paris (ERAM Group) is a premium fashion brand for women, selling shoes and accessories and RTW.