Donnez à votre marque une nouvelle dimension.

We help you make the bridge between Europe and Asia and operate your brand

“Men build too many walls and not enough bridges.” 

 

Joseph Fort Newton

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Our Services

Retail Operation

We help you to increase your stores performances by implementing Retail Excellence Programme, performing on the floor Training and Coaching, Screening suitable retail staff, Developing dashboards and reports so as well monitor KPIs. 

Business Development

We will provide you with in-depth advice to help you craft the best strategy to develop your distribution network either in Asia or in Europe, set up your operation, scout and select local operators and retailers, assist you in the negotiation of the licensing and distribution agreement and manage operation.

Interim Management

You are in a critical situation where you have resourcing issues and thus you need someone immediately. We help you by providing an Interim Manager profile according to your strategic needs and company profile.

Omnichannel

The shift towards Omni-channel model is become more and more strategic for retailers who want to fit to their customers' expectations and eventually increase average basket. We will supports you in your Omni-channel transformation by defining a clear implementation roadmap to ensure a comprehensive and achievable solution.

Marketing & PR

We will help you develop and implement your marketing, communication and public relation strategies while further strengthen your brand awareness and enhance consumer engagement  in Asia (i.e. creation and management of event concepts such as Trunk show or  Pop-up, media coverage and content creation.

Market Survey

Before planning for a successful entry into Asia, there are many aspects you need to get familiar with: product presentation, distribution channels, marketing strategies, consumer behavior, suitable trade fairs, etc. Our market research experts will give you all the insights and know-how you need.

 

About us

Based in Hong Kong, Brand District Asia Ltd is an independent consultancy firm specialised in :

- Brand development;

- Retail operation;

- E-commerce;

- Interim management;

- Market survey.

Working closely with our local partners, we offer bespoke solutions to fit individual requirements in acting not only as Consultants but as Project Managers as well.

 

Brand District Asia Ltd offers a tailored and flexible service, helping its clients to build their business, whether they are a multinational or a small company.

 

Brand District Asia Ltd provides Market survey services to brands wanting to enhance and adapt their positioning to the local consumers' expectations.

 

Our Consultants

Hakim Meddour

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Hakim began his career in the Fashion industry where he has spent more than 15 years both in Europe and Asia in business development, Marketing and E-commerce for international companies such as Esprit, Galeries Lafayette Group, Eram Group and SME companies.  

 

During these years, he has successfully developed several brands in France and in Asia through Wholesale, Retail channels and E-commerce. All of these experiences have allowed him to develop a cross-channel expertise with a focus on Omni-channel and Customer Experience while building up an extensive network across the region.

Nancy Wong

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Nancy Wong has been in the PR industry for over a decade and works with some of the most respected designers, stylists and artists across the globe.

 

In 2005, Nancy became Head of Press for Shaun Leane.  During her tenure she worked on vast number of collaborations ranging from fashion to art including the likes of the late Alexander McQueen, Marc Jacobs, Swarovski, BBC and Metropolitan Museum of Art in New York. She  also helped the brand to win multiple accolades around the world, including the first designer outside China to be awarded with the title Harper's Bazaar China: International Jewellery Designer of the Year in Beijing.

 

After spending 10 years with Shaun Leane, Nancy relocated to Hong Kong and led the Marketing and Communications Department at Christian Louboutin for the Hong Kong, Taiwan and South East Asia regions.  She later became a Marketing & PR Consultant for European lifestyle and luxury brands to help further strengthen their brand awareness in Asia through the creation of event concepts and management, media coverage, communication strategies and writing.

 

Projects

Expanding AIGHT distribution network into Hong Kong and Macau in Premium POS.
 
AIGHT® is a French brand manufacturing and selling fashion watches. AIGHT®reinvents the slap strap and transforms it into a modern, designer icon.
Development of ORVANNA e-commerce platform.
 

ORVANNA Ltd is a Hong Kong based company who design, manufacture and sells on-line handcrafted and made in italy fine jewelry.  

Build up and launch an e-commerce platform for Europe market.
Work on a 5 years business plan including an opening in China market. 
 

Natineo.com is a manufacturer and a distributor of nursery products from 0 to 5 years old

Hakim has demonstrated great sensitivity to organizational needs, as well as creativity in solving problems. He is perceptive, emphatic, and clear-sighted. I recommend him highly indeed..

Grégoire Hambourg, Executive Director, Batipart Group - Natineo

Interim Management : 
Drive, manage Boucheron Hong Kong and Macau boutiques and supervise store openings.  Help the Maison to develop their High Jewelry business and clienteling activities in APAC. Implement Kering Retail Academy tools and ensure that they are used to drive the business in all stores.
Setting-up of an entry strategy, scouting and selection of qualified business partners in Asia.
 

Mellow Yellow Paris (ERAM Group) is a premium fashion brand for women, selling shoes and accessories and RTW.

 

Contact Us

Willy Commercial Building Unit A, 7/F Wing Kut Street Sheung Wan, Hong Kong

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