We are your team on the ground in Asia
What we offer
Retail Operation
We open, setup and manage your stores. We help you increase your daily stores performances, implement Retail Excellence Program and performing on the floor training and coaching, screening suitable retail staff.
Business Development
We will provide you with in-depth advice to help you craft and implement the best strategy to develop your distribution network in Asia.
Interim Management
You are in a critical situation where you have resourcing issues and thus you need someone immediately. We help you by providing an Interim Manager profile according to your strategic needs and company profile.
eCommerce Direct & Indirect
We run you localized eCommerce website, orders follow up and returns, online customer services. We setup your WeChat store, or open and run your brand on Asian marketplaces like Tmall, Zalora, Lazada, Q10, Shopee, etc…
Market Survey
Before planning for a successful entry into Asia, there are many aspects you need to get familiar with: product presentation, distribution channels, marketing strategies, consumer behavior, suitable trade fairs, etc. Our market research experts will give you all the insights and know-how you need.
Marketing & PR
We help you develop and implement your marketing, communication and public relation strategies while further strengthen your brand awareness and enhance consumer engagement in Asia (i.e. creation and management of event concepts such as Trunk show or Pop-up, media coverage and content creation.
Omnichannel
We build Omnichannel operations across countries and channels. Setting up logistics, CRM and marketing across offlline and online operations.
Social Medias & Influencers
We collaborate with local key opinion leaders or celebrities for products
placements, we localize and operate your local social media contents, we build the relevant voice for the relevant audience.
Legal & Accounting
We setup for you legal entities, bank accounts, accounting services to run your operations.
What we do
We act as if we are your Asia in house team.
We are not consultants, we are your management team on the ground.
STRATEGISE
After running a market assessment, we draft the your 360° strategy,
action plan, prepare the
P&L and identify potential partners.
PREPARE
We define resources needed in term of HR, budgets (e.g. Marketing, digital,...)
Omnichannel
capabilities, logistics
solutions.
EXECUTE
We setup your branch, recruit your local team, shared or fully
dedicated to your brand,
and run the business.
We work on KPI’s and
work as your 100%
team in Asia.
REPORT
We have monthly touch
base with your
management and
weekly touch base with
your operational teams (e.g. Marketing, Business
development,
logistics, HR and store design).
Who we are
Based in Hong Kong, Brand District Asia Ltd is an independent Brand Management firm specialized in :
- Business development
- Retail operation
- E-commerce
- Marketing strategy
- Market survey
- Interim management
Working closely with our local partners, we offer bespoke solutions to fit your requirements in acting not as Consultants but as your dedicated Team in Asia.
Brand District Asia Ltd offers a tailored and flexible service, helping its clients to build their business, whether they are a multinational or a small company.
Brand District Asia Ltd provides Market survey services to brands wanting to enhance and adapt their positioning to the local consumers' expectations.
Our Team
Hakim Meddour
Hakim has more than 20 years of work experience starting from the Fashion, Luxury and Sporting goods industries in Europe and Asia where he has been living for more than 13 years. During these years he has been proving his expertise in brand development, marketing, retail operation and distribution for international companies such as JOTT (Just Over The Top), HEAD, Boucheron, Esprit, Galeries Lafayette Group, Eram Group and SME companies.
During these years, he has successfully developed several brands in France and in Asia through Wholesale, Retail channels and E-commerce. All of these experiences have allowed him to develop a cross-channel expertise with a focus on Omni-channel and Customer Experience while building up an extensive network across the region.
Jean Denerolle
Jean has lived more than 10 years in Asia (Chongqing, Shanghai, Hong Kong & Singapore).
He is a seasoned executive (General Manager China then Managing Director Asia), he has worked in large CAC-40 group (Capgemini Invent & Hermes - ShangXia), family corporation (Dormeuil) & brands owned by Private Equity funds (L.flli Cerruti 1881) in Hong Kong until March 2022.
He has a deep understanding of the Western & Asian omnichannel stakes, from retail, wholesale & ecommerce. He built the B2B E-Commerce for Dormeuil in China.
He has a strong leadership & strategic background, by managing multi-culture teams in Asia & building business plans to target new market segment in Asia.
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Nancy Wong
Nancy Wong has been in the PR industry for over a decade and works with some of the most respected designers, stylists and artists across the globe.
In 2005, Nancy became Head of Press for Shaun Leane. During her tenure she worked on vast number of collaborations ranging from fashion to art including the likes of the late Alexander McQueen, Marc Jacobs, Swarovski, BBC and Metropolitan Museum of Art in New York. She also helped the brand to win multiple accolades around the world, including the first designer outside China to be awarded with the title Harper's Bazaar China: International Jewellery Designer of the Year in Beijing.
After spending 10 years with Shaun Leane, Nancy relocated to Hong Kong and led the Marketing and Communications Department at Christian Louboutin for the Hong Kong, Taiwan and South East Asia regions. She later became a Marketing & PR Consultant for European lifestyle and luxury brands to help further strengthen their brand awareness in Asia through the creation of event concepts and management, media coverage, communication strategies and writing.
Projects
Expanding AIGHT distribution network into Hong Kong and Macau in Premium POS.
AIGHT® is a French brand manufacturing and selling fashion watches. AIGHT®reinvents the slap strap and transforms it into a modern, designer icon.
Development of ORVANNA e-commerce platform.
ORVANNA Ltd is a Hong Kong based company who design, manufacture and sells on-line handcrafted and made in italy fine jewelry.
Interim management :
Drive, manage Boucheron Hong Kong and Macau boutiques and supervise store openings. Help the Maison to develop their High Jewelry business and clienteling activities in APAC. Implement Kering Retail Academy tools and ensure that they are used to drive the business in all stores.
Go-to-market strategy and APAC expansion :
Draft the GTM strategy and a 5 years business plan for China.
Review and negotiate commercial terms with the existing Distributor and align store roll-out plan according to the development plan.
Open South-Korea market and scout new partner for Taiwan.
Master franchise project in Thailand, Malaysia, Singapore & Indonesia
Build up and launch an e-commerce platform for Europe market.
Work on a 5 years business plan including an opening in China market.
Natineo.com is a manufacturer and a distributor of nursery products from 0 to 5 years old
Setting-up of an entry strategy, scouting and selection of qualified business partners in Asia.
Mellow Yellow Paris (ERAM Group) is a premium fashion brand for women, selling shoes and accessories and RTW.
Distribution management and new brand integration:
Manage HEAD’s distribution across the region (SEA & Greater China) and direct distribution in Hong Kong
Supervise the integration of ZOGGS international to HEAD Group's regional office in Hong Kong (Audit and on-boarding process). ,
Go-to-market strategy & implementation in South-East Asia
Distribution strategy & implementation in China, Taiwan, Thailand, Malaysia & Philippines
Contact Us
Glenealy Tower, Unit 2A, 17/F, No.1 Clenealy, Central, Hong Kong
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